How to Build a Website

Start with a Free Website – Build it Here

Your Passion – Your Business – Enhanced with a Beautiful Website!

Using our Free Platform @  .siterubix.com;  Build it Now – Build it Here.

How To Build YOUR Website – FREE.  Follow Your Dream.


If you clicked above, you now have your first website! That was not difficult, was it? What if I said “you can have 2 of these websites FREE? Oh, My, she must be a looney tune. Not true. I have built my business from these same humble beginnings. I can ‘tongue in cheek’ as well as actually make you a promise: When you have read this post, and you want to claim your 2 FREE websites, I can make that happen.

First – Let’s start with the How & Why of building a website. Specifically why YOU need one. We will delve into what ensures a successful website – Inclusions and Exclusions.

Website Construction


In order for a website to promote your business, It must have two vital components.

1. A Domain name.

This is your website’s name. My domain here is http://AgeAdjuster.com.  In this case, I own this name and it may not be used by anyone else. The same is true for you when you name your site YOURNAME.siterubix.com.

2. A hosting platform.

Each website must be hosted – that is housed on a large server which is private or public. The server is

WordPress Websites

the connection to the world-wide web (the internet). Some companies charge a lot of money to host your website. Not here. The siterubix domain is hosted by WordPress, one of the world’s largest hosting platforms.

So…. To continue after you select your website name and it is hosted, you will need to address several areas as part of the support for your website.  It is essential that your website is secure, current, reliable, backed-up regularly and ready to support your online passion for business.

What are these necessary areas that must be in place?


  • Site layout and design – A theme that describes and enhances your offerings
  • Site back up – Off site secure backup to protect against unforeseen issues
  • Content development – Enhancements for font size, images and look & feel of your site
  • Email, social media and other interactive plugins – Leverage contact with your audience
  • Site health checker – An automated site crawler to make sure all links work, content is fresh, etc.
  • Security – Protection against hackers

These are required for any successful website. And…. they all cost money. This is an area requiring caution. Several companies lure you in with a very low cost but once you add the features the cost accelerates rapidly. You can pay around $200 per month for security alone. Adding the other required pieces and you will find yourself paying a huge monthly billing. May I please repeat myself, RELAX. When I said free at the start I meant FREE.

Why do YOU need a website?


The world of business demands online presence to succeed. “Just Google it” is a common phrase among people in this fast moving 2017 world. People go online to locate, check reviews, check availability and costs before purchasing services or products. And… the eventual purchase is usually conducted online as well.

And that is just the start – Online shopping is changing also! The proliferation of mobile devices has revolutionized online shopping. Most purchases are now conducted using the customer’s cell phone. What does that mean to you? I means your website must be optimized to work well on all mobile devices. This is not supported automatically by many of the providers. Mobile optimization is a whole new level of computer code supporting the webpages.   This is not to say, your site must be friendly for the laptop, desktop and giant monitors in use as well. We are fortunate! Our host, WordPress optimizes all websites so we are ready for mobile traffic the moment we set them up.

Any business is built on the principle of solving a problem or providing a solution, whether it is on or offline. A business website should be no different. People come to a website because they have a need or want advice on a particular issue. If you can build a website that caters to that need or provides that advice then people will trust in your site and will be influenced by the advice that your site gives them.

What does a successful website contain?


This depends on your business venture. If you are a retail store-front showing a catalog of items, the website is simply an online store front. However, if you are offering advice, service, recommendations, reviews and competition, your website must focus on these two items:

  1. Clear focus and expertise in a niche target market.

What is a niche target market? A niche is a single area of focus. For Example, weight-loss for women. While this may appear narrow and without the reach to build a large business, it is actually a market that easily expands into food, cooking, supplements, clothing, exercise, and all the elements that surround those expansions.

Notice I did not recommend the health industry. That is too broad. Health affects everyone in our world; we would be trying to do something for everyone. Your website would never be noticed. However, by choosing a specific area within health you are targeting a particular segment of people.

I have a website specifically related to Aging. We are all aging and some are more affected than others. If starts to become noticeable at around age 40 if steps have not been taken to minimize the effects. That is where my term Age Adjuster originated. I am 77 years old chronologically, but my metabolic age is 52. So, reducing the effects of Aging is an area I know and want to help others gain the upper hand.  I can use my site to become an authority, share experts’ discussions as well as vet chosen products.

Your customers are looking for sound content. Google ranks your website based on its content. Content is Essential – it Reigns. It is only through quality content that you establish yourself as an authority within your chosen niche. Without pertinent, clear, useful content your site will not be used. It joins billions of floating text in cyber space.

This may cause a little trepidation on your part. Do not go there. You do not have to be an accomplished writer to publish quality content. Please remember your passion, your dream and your interest. Your chosen niche does not have to be an area you are an instant expert. It just needs to be compelling to you to do due diligence – search, study, write and publish. Creating content is you talking about those things. In my example, earlier, regarding my niche on Aging, I write about things I have experienced. People who visit my site are looking for help, insight, and solutions. What do I gain? I gain more authority and credibility.

Content and Search Engines


All content is reviewed by search engines. Their software ‘crawls’ all over the content searching for common ground, attraction factors to searchers, plagiarism or attempts to fill the content with keywords but lacking continuity or value. To succeed your website must rank high within the search engines including google, bing and yahoo. As stated above, the key to rankings is quality content. Search engines are looking at how you engage your viewers, how they react, their comments and how long they stay on each visit. Your focus is on Your niche and your customers are seeking your expertise.

The result of your efforts from the search engine point of view is, your site is an authority site in your niche. Their response is to move your website identification to the first pages seen by your customers.  That is rank your site very high when anyone does a search looking for what you are expressing.

Content is King “Bill Gates”

Once your website ranks high within the search engines algorithms, you have reached a level of authority within your niche market. The search engines will consistently direct viewers to your page as it will post on the first view following their search. Your contents goal is to provide our viewers with advice, solutions, and information they are seeking. As they delve into your presented knowledge, you gain credibility and the viewers are confident and purchase your products or services.

Successful websites do NOT…..


  • Try to be all things to all people – as stated early in this post, chose and focus on a niche market. For details on determining Your niche, I have embedded a teaching link here.
  • Be seen as spam – careful selection and good judgment surround your choices of advertisements placed on your website pages and posts. I personally do not like sites that are too busy, have moving parts or flash. I prefer to deal with a subject and promote products and services that relate directly to that specific topic. I treasure my reputation and will not damage it with shameful or inaccurate advertisements. By the way, the search engines also will NOT rank you if they determine you are not providing content, just advertisements. So… advertising products via your personal quality product review will result in increased sales
  • Plagiarize – as discussed above, your content must be original and written by you or your hired writer. It must reflect your research, your thoughts, and your commitments. Your original content must engage your readers. At the risk of redundancy – do not copy and paste from another’s site, from a book or magazine or from a webinar without permission. Not only will this reduce your rankings, you will not be seen or respected as the authority. The search engine will know and you may be brought up on legal charges.

Sounds good – How do I build a successful website?


Your training can begin here and now! You, literally, can build a website in 5 minutes. The training is offered 24/7 via pre-recorded videos with activities following each teaching. At the tend of each teaching (10 in all for the first section), you will move your website into being recognized by google, determine your niche, select a name that reflects your purpose, select a theme to represent you and oh, so much more. Start here, sign in, name and email only. No credit card required. Take the training. Your only investment is your time. You will find the training to be university level training by experts, the tasks very doable and help as needed and such joy in seeing your first website up and available on the world wide web. Your two free websites are only the beginning of an exciting adventure with the world’s largest host, the best in the business and a whole community worldwide for support. By signing up today you will be an official member of the Wealthy Affiliate ‘club’. In addition to the 2 free websites, you will immediately have access at no extra cost to:

  1. A step by step beginners training program – robust enough to intrigue the professionals also
  2. Online available classrooms with Tutorials and Video walkthroughs
  3. Two fully equipped websites with your selected theme; ready for business
  4. Secure hosting
  5. Worldwide Community willing and available 24/7 to help and support
  6. Live chat providing instant support and encouragement
  7. A spam free environment
  8. My one on one support if and when required

All this at NO COST whatsoever. At the end of this post, you will find a very useful chart. This outlines the maximum investment, no up charges ever, to have up to 50 websites should you desire.  For your first 7 days, you will have access to all the information, help and support that you need to build your very own successful website. I have written a post on Wealthy Affiliate. It is a review and available here for your additional research.

Thank you for reading my post. Do you remember my promise? To get started and build your two FREE websites, type the name you want for your website (you can change it later). Click the blue button.

 

As always, I sincerely thank you for your interest. I am thrilled to help if I can. Please leave a comment below.

What is an Affiliate Program?

What is an Affiliate Program?

Affiliate Marketing – Key to Success

As a Beginner, how do I make money with Affiliate Programs?

Until about 3 months ago, I had never heard of Affiliate programs. I did follow several recipe blogs and the author would indicate she is using her favorite tool and the company rewards her for recommending it. But, I did not realize what it was.

Today, like being pregnant, everywhere I look I hear about affiliate marketing programs. LOL

My intention with this post is to enlighten you to the inner workings, the benefits and the challenges of affiliate marketing. You can make an intelligent informed decision if you want to join me in this adventure.

I need to tell you my impression of affiliate programs and this is backed up with data from several sources. I believe you must know and love the products you recommend. Now, this does limit your offerings but lets me know I am offering a genuine service and not just chasing the dollar.

However, let me stress that just because you love a product or service and the company selling it, you must do due diligence. We must research the merchant’s conversion rates. This ensures we are working as a team with the merchant – we advertise for them and they pay us a fair rate. Seeking the highest most valuable converting offers does not mean sacrificing who you are or your credibility.

My one-word Purpose is Passion. I believe our passion is revealed in our content through our sincerity. We will look at high value, high converting offers on high-quality sites to make our selections.

The Basics of All Affiliate Programs

Affiliate programs are based on recommendations by the Publisher (you and me) posted on our websites. The customer sees the post, clicks on the provided link with the description and is transferred to the Merchant site for acquisition. Products need to be advertised to make them known to potential interested customers; thereby the company remains solvent o provide quality products and good customer service. Who are these players?

  1. Publisher (An individual like You & Me with an established indexed (via Google, Bing, Yahoo, etc) website that is used to promote products that we have used, reviewed and are willing to recommend.
  2. Merchant (The company offering the products from the manufacturers. Some examples include Amazon, Wal*Mart, and Target). These Merchants offer a huge variety of products, gift cards, and registries.
  3. Customer (The World is shopping 24/7 on the internet). Frequently the Merchant will offer special pricing that we can share in our ads to increase customer awareness and spending.

What is the benefit for each player?

Publisher – We are paid a commission for sales and/or clicks. Several companies offer small remuneration to the publisher for customers clicking within their site.

Merchant – Increased sales due to generated new interest via the Publisher’s website.

Customer – Increased knowledge and availability of products that have a representation of reviews by third party persons.

How are we (Publishers) Paid?

The standard commission plan is also made up of three parts:

  1. Pay-per-sale – the affiliate (publisher) is paid when a customer arrives and purchases one or more products at a Merchant site. Some merchants pay a percentage of the sale while others pay a fixed amount.
  2. Pay-per-click – the merchant rewards the affiliate based on people (traffic) to their site. Each unique person clicking into the merchant site generates a small commission for the affiliate. No purchase is required for this type – we are paid for the click.
  3. Pay-per-lead – some merchants prefer to receive details of the potential customers viewing their site. There is usually a sign-up form which includes the customer name, email and occasionally a phone number. The merchant pays the affiliate for each customer who fills out the form and transmits it back to the company.

How the Program Works

These programs appear to be seamless as they are controlled via the merchant computer systems in the background. If you are an affiliate with your own website, you may contact the merchants and request to become an affiliate. Some, like Vitamix, limit the number of affiliates. But, most do not. Some will review your website to determine if you represent a publisher who is likely to move their products.

All affiliate generated activity is carefully tracked. The merchant assigns each publisher a unique Affiliate ID which is carried with each transaction by all customers who arrive via our publisher site. The customer activity including purchases is credited to the publisher during that transaction.

We may, as affiliates, review our data on the Merchant’s specific affiliate link area. All advertising or mention of the merchant in our blogs or ads carries our affiliate ID. Once the customer enters the merchant site, this ID identifies them as OUR customer

The Merchant’s create all advertiser material. We are able to create our own and have it authorized, but why add to the time and expense. Most merchants provide banners, squares and thumbprint sized advertisement with our affiliate ID already imbedded in the code. We need only to add the HTML code to our pages. The best use of these tools is to display them within your blog text so they enhance your details and not become a distraction. I personally do not use any moving ad inserts.

To determine which ads are generating the most traffic and revenue, we may research all the analytics. The Merchants, especially those that promote and track numerous companies offerings, have plug-ins to track all our traffic from EACH ad type.

Which Merchants’ Affiliate Program should I Choose?

The first recommendation is to stay within your niche. You may think this is too limiting, but I recommend one of Kyle’s teachings to explore where a single niche can take you. For example, a niche of painting with water-colors will obviously lead to brushes, canvas, etc. But, it also may lend itself to travel, hotels, clothing and relaxation techniques. The list is usually endless. If you have not selected your niche yet, I recommend a visit to “What is My Why” to discover your Why.

For this discussion, we will assume you have chosen your niche and have researched available companies (merchants) that are compatible and would make a good relationship. And… you know your competition. Another key ingredient is to have selected keywords (more teaching by Kyle) that are relevant and generating positive activity on Google. We are also assuming you have chosen the type of affiliate program you are interested in pursuing – per click, per purchase, etc. 

An area you may not have finalized before selection of merchants is their reputation. They must sell good products, have exceptional customer care, use wisdom in selecting mailing rates, have a defined and acceptable return policy and be known to pay their affiliates on time and with sound funds.

Commissions

You may think you should always choose the one who pays higher commissions.  Not true. If conversions are the same, then yes, maybe.  But, if they are not the same then do a little figuring.  Conversion techniques and associate rates may be complex. This is an area for further study.

Website

Just as you strive to make your website the most appealing and useful it can be, you are looking for merchant’s that create, update and maintain a great website. Make sure you can navigate easily and find what you’re looking for. Sometimes the site is so convoluted with details it makes it difficult to find the specific product. Plus, we really want our customers to be drawn to the merchant site on this visit as all purchases made on this visit are credited to us. Return visits are not linked to our affiliate ID.

As mentioned above, check out shipping and handling charges. Some merchants add expensive handling charges or are not well set up with shippers and the costs sore. I have heard of a person buying a 9.95 article only to pay $12.00 for shipping nd handling. Inexcusable in my book. Some will not only overcharge for shipping, but the delivery times are too slow to be useful to our customers. This practice hurts our customer and us. Make sure the website is overall inviting — you must comfortable buying from their site

Affiliate Link Staying Power

Are you familiar with cookies? Not chocolate chip but the variety that tracks computer activity and leaves a trail? Most of our customers leave cookies on. This means they can get back to a site easily and the site knows who they are. Cookie duration is a term used in the affiliate marketing arena to indicate how long a merchant site knows our customer if they should log back in using the same IP address (the location and ID of their computer). A 30-day cookie retention means when our customer clicks on the merchant link from our site, we will be paid commissions for all acquisitions for each visit during that 30 days. Some merchants offer 60 days and a very few do 90 days. These are difficult to find. Some like Amazon offer 24 hours ID retention. Determining their average order value is another indicator of a good choice for your comparisons.

One area I have run into that is troubling, is the unavailability of deep linking. I am an Associate for Univera and deep linking is an issue. I want to assist my customer’s access to the product directly for ease of shopping. If they chose to wander around on the site and buy additional items, that is a plus. But, to make them search for their purchase is unacceptable. This ability to direct them to a specific address within the merchant site is called deep linking.

Some Final Thoughts

This was clearly an introduction to affiliate marketing. I hope it enlightened you on how they function and how to select the best affiliate program for you. As I increase my knowledge and experience also with increased success, I will offer additional insight. Please visit my site often or subscribe to get alerts of new blogs!

Remember, the first thing to start your new career with income producing product recommendations is to build your website. I believe I have found the Best in the Business. Wealthy Affiliate offers a full-service platform, university level training, world-class support and a community of beginners to experts.

I have completed my personal review of Wealthy Affiliate and it is available for your access – here. Thank you for reading my blog; I hope you find a home here. I will personally help you in any way I am able.